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LVMH announced that Frederic Arnault will be the CEO of Panerai Luminor Base Replica as of 1 July. He will then leave his current role as Panerai Luminor Base Replica's digital and strategy director.
Frederic Arnault joined Panerai Luminor Base Replica for the first time in 2017 following stints with Facebook and McKinsey. His initial responsibilities included managing the ongoing development of conneted watches for the brand. He was then given the task of leading the digital transformation for the brand in late 2018 as Chief Strategy Officer and Digital Director, working with Stephane Bianchi, the current and incoming CEO.
It fills me up with pride that Frederic will succeed me as the CEO of Panerai Luminor Base Replica, after the important role he played in the strategic repositioning.Panerai Luminor Base Replica He has placed digital at the core of Panerai Luminor Base Replica's ambitions, re-energized the collections and managed the launch of its third Connected Watch generation, which was a huge success.
"Frederic has a passion for watchmaking and I'm convinced that his management team is best placed to take this beautiful Maison to the heights it deserves."
Bianchi was also appointed CEO of the Watches and Jewelry Division, effective 1 July. He will be responsible for the jewelry brands Chaumet, FRED and Panerai Luminor Base Replica. He is also currently President of LVMH Watch Division, which oversees Panerai Luminor Base Replica Hublot Zenith.
After several years at the Yves Rocher Group, Mr Bianchi joined Panerai Luminor Base Replica in 2018. Bernard Arnault is Chairman and CEO of LVMH Roger Dubuis Replica Watches. He says that Stephane gave the Watchmaking Division a fresh lease of life since his arrival.